Joyfresh focuses on Total Quality Management right from the cultivation of raw materials to the finished product. Company promotes several farmer groups in Sonepat (Haryana) to cultivate superior quality seeds for produce like tomato, carrot, onion etc. We also encourage the farmers to setup small village level units for processing value added products such as tomato paste etc. Joyfresh provides them with knowledge and financial assistance and in-turn buys the best quality pastes, puree and other items needed for ketchup and condiment manufacturing.Through this model, Joyfresh is contributing to the community development and ensuring that quality of its products is supreme. Joyfresh’s business stands on three core principles of Quality, Nutrition and Innovation.
Joyfresh has introduced a range of premium tomato ketchup, sauces, dressings, spreads and dips made from fresh and natural ingredients. Innovation is one of the three core pillars of Joyfresh and in the process its our endeavor to bring out more and more exciting products for various age groups that will be fun to eat and nutritious to health.
Quality, nutrition and innovation are the core values of our company and every day, we at Joyfresh ensure that our products and businesses reflect our values. We are passionate about our work and we will always ensure that our customers get the best of the processed food from Joyfresh.
Traditionally, in the US, tomato ketchup was prepared with tomatoes, sugar, vinegar/ acetic acid and spices. It is used as a dressing or table condiment to be consumed with chips, burgers, etc. Ketchup is cold and is never heated as a rule. Tomato sauce, on the other hand, is made from tomatoes, oil, meat or vegetable stock and spices. Vinegar is not usually used. Sauces are generally served hot. Most manufacturers insist that ketchup is made with spices, onions and garlic while sauce is generally made without spices.
Tomato ketchup is good for health as it contains upto 40 % tomato paste. Tomato contains Lycopene, a compound known to be effective against cancer and ageing. Over the period of time the ketchup manufacturers have reduced the tomato content in the ketchup owing to the rising input costs. The tomato paste has been substituted by vegetable pulp to retain the texture of the finished product. Joyfresh tomato ketchup has 31% tomato paste, which is one of the highest in the industry. Its makes the products superior and thus good for your health.
Quality is one of the core values of our company and its our constant endeavor to manufacture supreme quality products at our facilities. We have introduced a TQM programme for training and implementation of best of the industry practices at various level of manufacturing.
Joyfresh will be introducing new kids range of snacks, salted nuts and nutritional munchies along with herb infused mineral water in the near future. Our R&D team is constantly working to create products that are functional in nature and fun to eat.
Joyfresh stands for the Joy of good food™. We strive to spread the joy of love and warmth through our food products and service to the society. “Feed the future” is a unique programme run by our volunteers at Joyfresh Foundation. We encourage the households to prepare an extra meal every time they cook. All they have to do is to sms their address and our team will come and collect the food from them. We then distribute the food to the street children and other less privileged kids in the city. Every time the households donate food, they get Joyfresh credit vouchers which can be redeemed against our amazing range of products. Its our small gesture towards ensuring that the future of our society “our kids” are fed well for a prosperous tomorrow.
Joyfresh has a multi channel sales network. We have launched our products in Delhi, Uttar Pradesh, Haryana, Punjab and Rajasthan. Soon you can find our products in almost all the major cities across India. Please check out the FIND US tab to find a sales outlet near you.